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China Trend: Light of the assets and brand steward
Kappa and allowed the acquisition of land in China, a beautiful turn up, so that a firm foothold in the Chinese trend. Public financing, chanel bags
the Chinese movement has been seeking opportunities to strengthen their own initiative. This opportunity to look for trends in China for half a year.
May 2008, China Dongxiang Phenix91% stake acquisition in Japan. Phenix owns, including the world’s ski and outdoor sportswear brand Phenix, snowboarding apparel brand X-NIX, leisure brand Inhabitant, but the most consistent trends in appetite in China is that it has the Kappa brand in Japan for permanent ownership and operating rights.
In fact, this acquisition trend in China to enhance research and development and implementation of multi-brand strategy laid an important foundation, but also to movement away from the “Kappa brand of international” goal one step closer. Prior to the acquisition, Kappa brand franchise dispersed in the hands of three companies, namely Italy, BasicNet, Japan Phenix (1997 BasicNet the Kappa brand in Japan for permanent ownership and operating rights to sell Phenix) and Chinese trends. M & Phenix, China is clearly on the Kappa trends in global development has more right to speak.
However, the two co-owners of a brand-led situation, how to coordinate the thinking brand management is a difficult problem. Trends in China’s strategy is two owners to set up a strategic committee in charge of two things: First, the market, louis vuitton bags
such as what activities sponsored; Second, the brand, such as brand positioning, including the design. Although both difficult to achieve exactly the same as, but are common to make a decision on the general direction.
Now, after years of toil, China’s development strategy has been clear trends – “building the most outstanding sports brand operators.” Trends now in the hands of the Chinese capital of 60 billion, still looking for new acquisition targets, “with cultural background and were accepted by Chinese consumers, the international brand is our main goal.” Manages more than 20 The North Face VF group famous brand in China’s long-term trends in learning objectives.
“After listing, the company’s long-term development of the two roads, one single brand (Kappa) of the International; second, multi-brand operation of the regional market. At this stage, mainly based on the Chinese market, multi-brand operation.” Qin Dazhong admits that the acquisition of Phenix, China trend has been integrated in the Kappa brand in China and Japan to achieve a unified, Phenix’s own brand is stepping into China, “the main brand international, multi-brand in China.”
Although positioned as a brand management company, but the trends it clear that China “will not self-innovation and brand.” “Branding is not only a commercial activity, but also need historical and cultural accumulation.” Here, Qin Dazhong serious again, showing the former CFO cautious side, “Trends in China only do things their own profession.”

Zhengzhou Yalida pants of modestyfendi bags
and beauty for many consumers to become brand loyal corporate perpetrators. Xu Qing-known movie stars grace the brand image and corporate pursuit of the perfect combination of content to Yalida brand producers, consumers integration, leaving one’s tongue praise and enjoy interpretation, but also for people from more than 1,300 dealers across the country , first-line agents and store operators whom portrait.

July 18, Zhengzhou Xuanyuan Convention and Exhibition Centre Hall, “the stars shine, dress left”, Zhengzhou Yalida SUN Zhao Yi Garments Co., Ltd., chairman of “back years thick,” from the 2005 Beijing Great Hall of the “pants look Zhengzhou, China” to this year’s Beijing chic pants collective appearance of Zhengzhou; from brand to dream the dream of the brand today, Yalida’s extraordinary course, lead to sympathy and applause of many.
Xu Qing first endorsement clothing brand, select the “Yalida” the face of clothing industry in Henan many leaders and the media, Xu Qing without affectation, and not suited for Chao SUN’s exalting, Xu Qing reported to the brand on the Yalida self-confidence, to the guests and people from all over the Yalida left a good impression.
“A good body piercing woman,” every woman looking for their beauty, self-cultivation, simple, comfortable, stylish design, is Yalida pants for the intellectual contributions of beautiful female choice. More than 140 sets of exquisite fendi
pants, two series, the woman’s “legs” the United States enjoy.
Elegant and sophisticated women’s endorsement of the East the word, you can perform competent and workplace beauty. Pace leisurely, elegant face. 1 Looking back, turned around, slender filaments, weft weave through gown. Love life, love themselves, holding court with a full fragrance.
Freedom, physical and psychological comfort, abandon the impetuous and confusion; with the confidence to lead the trend of pants I own the world. Fashion and beauty of dance, simple and sexy with the show, Yalida pants of another and a landscape. Fashion fabrics mixed clamped popular elements, bit by bit, sway youthful air.
Conference products cover fiber fabrics, casual, denim, knitting, cotton and other species. Make a “dream of a brand, a corporate responsibility,” Zhao SUN hope Yalida can become a model for the development of Zhengzhou clothing brand, a beautiful Chinese woman to bring the brand! Sow beautiful, shared fashion, this is a common expectation of the industry.

Core Tip: This is not someone the director’s latest film posters, but the seven wolves latest print ads, advertising company by Shanghaiiwc watches
Ling Lion surgeon. When the industry spokesperson on employment of less fanatical, the always unexpected and seven wolves in Fujian Men, opposite, one go to hire a four spokesmen.
Have you ever seen Hu Jun, Zhang Han I, Honglei, Zhang Zhen, the four actor also appeared in a print ad in it?

This is not someone the director’s latest film posters, but the seven wolves latest print ads, advertising company by Shanghai Ling Lion surgeon. When the industry spokesperson on employment of less fanatical, the always unexpected and seven wolves in Fujian Men, opposite, one go to hire a four spokesmen. Employ more than one brand voice in the circle is not a surprising thing, as Semir brands.

It is reported that, in print ads launched in the same time, spirit wolf lion advertising to help seven draft as a material with a plane, an advertising clip of the film, now being part of the TV hit.

From the money point of view, this choice is not it absurd? 7 Wolf Why spend oris watches
the money?

In fact, today’s advertising is very expensive, in the major prime-time television ad costs have been calculated according to sec. A budget expert, this popular actor meet the four preparations, spent at least seven wolves 800-1000 million.

According to seven wolves a branding relevant person in charge said, “innovation culture” will be 7 next ten years a wolf strategy, this was under the guidance of seven wolves in the advertising practices on the road constantly exploring new . In recent years, seven wolf style of advertising has changed, or convert a number of agents with relevant, first the British Young Legend, TBWA, to the current spirit of the lion, in 2008, a year spent nearly 120 million yuan of marketing and promotion expenses.

Looking at the current national men’s brand, or rely mainly on advertising to spread the brand leaders should want to do kind of ads? As ad readers, viewers and listeners of the reaction will be?

Is very simple, of course, want to do is to establish brand leadership brand leadership. Leadership in consumer behavior is one of the most important motivational factors.

When the seven wolves, as some enterprises are no longer mentioned in the ad, “Our product is better” when the slogan of change is 2007’s “side of men not only” the deepening of the slogan. Efforts to shape the 2007 slogan of “multi-faceted man” life form, is seven brand connotation of lateral expansion of the wolf. Now the slogan, it is the brand value of seven wolves vertical extension.

Shows that the wolf has already hired seven ads voice input as a kind of insurance, to prevent attacks on their competitors because of losses suffered.

Just imagine, other companies dare to do so? Not long ago, a corporate CEOs, once said: “The voice of this boom has been, and we now need to concentrate in the market, will consider asking the stars help out to join in, certainly would not consider employing voice.”

By contrast, such as 7 Costly wolf image spokesperson, please, this can wolf again for the 7 “crushed” by the popular?

In fact, early last year, the responsible person once said, the future will have more “side of men not only” the spirit of common man continued presence of high quality seven wolves “Celebrity Hall”, in order to achieve a number of spokesmen of the seven wolves ideas together more popular.

In fact, from the perspective of integrated marketing communication, said the spokesman for clothing enterprises employed, endorsements should not companies and products, but the target market of consumers. Integrated marketing communication to the consumer as the core, based on the database to establish the relationship between consumers and products for the purpose of integrating the use of various media as a means to achieve the maximum efficiency of brand communication.

The official said that as a clothing business, their concerns, or the end consumer’s reaction, there is no recognition of their brand concept, advocated by the way of life. They also need professional media, who need professional interpretation, and we tend to focus on all inputs to the enterprise capital operation, they want to be concerned about the brand seven wolves.

However, this was considered a marketing innovation of the incident, can make seven wolves communicate with the consumer cycle?

Recalling the seven wolves become wealthy, largely thanks to the brand’s operations, through a series of advertising and marketing support, can be said that seven lean wolf is the first to advertise the accumulation of the large number of CCTV’s strong popularity with the distributor to the huge profits, it also makes the seven wolves in the dealer’s voice grew stronger.

In recent years, seven wolves active channels together, with the establishment of consumer marketing database, through membership and club form, information on consumer buying behavior, and statistics, promotional materials by mail, gifts, promotional information for feedback, then According to consumer brand attitudes and preferences, targeted and focused way for marketing communications. Today, seven wolves shop (counter) has a breakthrough 3000.

This time, seven wolves re-sought after spokesperson, as consumers will buy it?

This has attracted users online hot. Some Internet users worry that the seven wolves prices will increase; also suggested that the image of these people are alike, and more for the tough guy image, and 7 Wolf’s “pursuit of life, men not only face” slogan is not fully fit.

Right now, it is of concern to seven wolves may be a number of simultaneous voice, does give the consumer that the decomposition of the high voice costs will be passed on to the products, instead worry about their own pockets not drum.

Salary cap class enterprise quickly, but not do anything footwear business. March 4, the “Daily Economic News” reporter called Nike, Adidas, the largestcartier watches
foundry – Yue Yuen Industrial (00551, HK) Communications, the relevant responsible person said that the current stability of Yue Yuen Group staff, less obvious lack of workers, wages are relatively stable, the order is only a slight increase over the previous year a bit.

However, another one of Nike footwear in Guangdong foundries – IMC shoe companies in Guangdong has told the media that nearly half of its lack of workers, mainly due to the financial crisis last year, the number of employees decreased to 7,000 from more than 13,000 people, Order now steadily warmer.

“Whether or not the factory to improve wages increase, I do not want to work into the factory.” Hubei guy after 90 Wang Jianyi (a pseudonym) to the end of a foundry to resign from Nike, a company in Guangzhou Science volt argon welding. “Wages are not highgucci bags
freedom, after 80, especially after the 90 plants now do not want to enter the.” Wang Jianyi satisfaction.

Core Tip: the background of the global financial crisis impact and mortgages, auto loans, a number of factors such as the impact of urbangucci bags
young people, economic pressures are now increasing sharply, the face of shopping in the hundreds of thousands of clothing, more and more young people and even the elderly are added to the net purchase clothing team.
The background of the global financial crisis impact and the mortgage, car loans and a series of shocks, and now the city suddenly increased economic pressure for young people, shopping in the hundreds of thousands face clothing, more and more young even the elderly who have joined the ranks to the net purchase clothing. The reason is nothing but an online shop too many clothes cheaper than the mall, and some models are not bad.

Yes, and no rental store, shop online shop do not move compared to the cost of clothing the store is indeed much higher. However, hidden behind the net purchase clothing, Breitling Watches
but clothing is quality. Filling one big fake clothing, which had to pay close attention.

Fertile ground for breeding of counterfeit brand-name

Counterfeit industry, the global annual turnover of more than 60 billion U.S. dollars, of which approximately the total amount of fake designer clothes 1 / 10, bringing countless economic losses each year, a large number of jobs lost, and even appalling bloody and violent. It is said that the use of a large number also come from a variety of child labor to produce fake brand-name living in private workshops.

By the end of 2009, Miss Lu Chengdu foreign staff in a surfing accident when he was a pop-up advertisements to attract apparel. This is an ad for a famous brand clothing, fashionable clothing ads, more importantly, its low price. And the mall stores retail price of the brand compared to the clothes-line price for less than one-third of the former.

Although the ad is on the Miss Lu has a great attraction, but the online world filled with all sorts of fraudulent means, and “cheap no good goods” in the words of wisdom she had to exercise caution. The network and contact each other after hanging out in detail not only questioned the quality of products, payment method, she also specifically asked about the price of the dress online why so cheap.

The other told her seemingly sincere, major shopping malls high slotting allowance, decoration fees, sales into more than 30%, various patterns of management fees, sponsorship fees, and frequent promotions, all of these costs are up to the clothing enterprises themselves. The online sales are removed from the above fees, the company meet with customers. So planing to these costs, the actual sales prices and shopping malls not very different.

Dressed in business if this seems to say the Miss Lu’s hearts, so she did not hesitate to buy a few pieces of the brand clothes. A few days later, products such as some from. Miss Lv view and their own feelings after seeing the Internet less, so they’re happy to confirm the payment through.

However, did not last long. Not a week that several pieces of clothing in the washing process and other issues would appear to fade. At this time, Miss Lu felt she bought a fake brand-name products. She immediately by telephone and Internet beginning and sellers frequently contacted and asked to return.

At first, the other party or to assert their own selling an authentic, fade, etc. The phenomenon may be the right way of washing Miss Lv. 3 fan a few times, the seller lost patience hanging out of the phone is no longer picked up. QQ, only her message said: For the price, but also want to buy genuine, you stupid or are we stupid ah?

It is noteworthy that, similar to what happened is not a case of Miss Lu. Purchase of counterfeit designer clothes through the network of people, some knowingly and intentionally buy counterfeit products, plans are to wear name brand. But some consumers are confused on the “pirate ship.”

Core Tip: Yantai Spandex (002,254, stock it) (002 254) today issued a public notice that, in order to comply with the requirements of national louis vuitton bags
industrial policy to promote the development of the domestic textile and garment industry, the company decided to total investment of 331 million yuan, annual output of 7,000 tons of comfort Spandex Fiber project, purchase equipment, 1731 pieces (sets), of which 1030 domestic equipment (sets), imported equipment, 701 pieces (sets).
Yantai Spandex (002,254, stock it) (002 254) today issued a public notice that, in order to comply with the requirements of national industrial policy to promote the development of the domestic textile and garment industry, the company decided to total investment of 331 million yuan, annual output of 7,000 tons of comfortable spandex fiber project , gucci bags
1731 purchase of equipment (sets), of which 1030 domestic equipment (sets), 701 sets of imported equipment (sets).

The construction period is 14 months, plans to start construction in April 2010, put into production in late 2011 6. After completion of the project can produce 7,000 tons of comfortable polyurethane fiber, the annual sales income of 375 million yuan, total profit 83.22 million yuan, the annual total profit and tax 114 million yuan, the investment profit rate 23.06%, 31.48% Investment profit and tax rate, financial internal rate of return (after tax) 24.5%, static investment payback period of 4.92 years, the project break-even point of 47.10%.

Notice shows that spandex is a comfortable soft stretch with excellent balance and resilience polyurethane elastic fiber. Yantai Spandex is the first Chinese high-tech enterprise engaged in polyurethane production, the company developed the comfort of spandex products, mainly used in underwear, hosiery, sportswear and other industries.

Miguel Marinero is used by SAGA furs, species are mink, sheep, sheep skin, fox, rabbit and Diaoshu skin. Processing including the innovative use of a kind of fur coat or two on the fur of the mosaic, shearing show silky effect, to make fur with a velvet feel light. The display printing in Bengal tiger fur pattern design. India Embroidery designers and avant-garde with the classic design of the integration of fur.

The costumes, the designers sought to give the essence of the Indian Princes dress women in the 21st century. discount louis vuitton
Model presented by the high waist and bold feminine, this style profiles to fur and expensive silk dress as the symbol. There are also feature length coats and jackets as well as India and jacket and sodiscount louis vuitton handbags
on.

Miguel Marinero selected for the next quarter color pearl white, golden yellow, gold, silver, blue, fawn, gray, orange and red Indian.

China brand clothing net www.china-ef.com
Winter in Madrid Fashion Week CIBELES2008/2009 release, women’s designer Lidia Delgado and fur designer Miguel Marinero works clearly show the charm from the East.

Lidia Delgado Winter 2008/2009louis vuitton shoes
women named “Shanghai girls”, the theme of their work as “Pandora’s fragrance.” Lidia Delgado try to imagine the West to the East near the Chinese, the model assumes that her well-being of the 20s of last century Shanghai, it was a full of the exotic it’s a little distortion. Her own fashion design to the next quarter as malachite, silk, opium, paper lanterns, the name of revenge and whip this title.

The display of the Winter 2008/2009 series is divided into day and evening part of the installation. Installed in Japan, part of the T-shirt with cut very fit, very feminine drag to long divided skirt, the faint louis vuitton
grid pattern and the large double-breasted coat, and people could not help but think of the students dress. Silk satin fabric with satin and factors, the red and light brown color and black mash. Evening part, exquisite embroidery and a long skirt decorated with tassels on the Orient flavor contrast just right.

By Miguel Marinero and Olga Rios, issued jointly by two fur fashion designer is the current release of Madrid Fashion Week Winter 2008/2009 end of field. One, Miguel Marinero named “Shanti” the release to show the beautiful Indian style fur fashion trend next season. Designer describes his inspiration: The series depicts the Passage to India given its strong impact. Those iconic places to visit, its color, light and history have given themselves to shock.

For the vast majority of small and medium enterprises in Guangdong, listening to terrible shortage of workers, but not a fatal, really let them on pins and needles is the industrial upgrading. louis vuitton
Hot and cold needs to be closed at all times and make the preparations, this time on the automation equipment, business transformation is simply gambling.

Back in a few years ago, louis vuitton shoes
Dongguan, Guangdong manufacturing ace made the cage for birds, press the labor-intensive industries to capital or technology-intensive industries, to eliminate backward production capacity. Even when the most serious financial crisis, there are official said: “What business is now closed down? A well-known big companies? No! In general, these enterprises are the backward production capacity, cyclical fluctuations in the market be eliminated, is the law of market economy at work. ”

Now the global economic recovery, demand pick up, business owners have to face this problem. For the good at cost-conscious business owners, the upgrade is too difficult. “Now the workers, while labor costs increase, but at least income-generating livelihoods. If, on the automated assembly line, while the demand disappears, we are likely to go bankrupt.” But entrepreneurs 心中 Dongguan understand, their competitiveness has been lost, rely on cheap labor to make money is gone.

The direction of industrial upgrading, the Government has already pointed out, those who do not comply with the direction of the enterprise to upgrade go? Companies who wish to enter the country How should upgrade, who shared with them the cost to upgrade? There are too many people to describe their beauty into being after, but the natural mean more business owners in considering the withdrawal, they are not happy, they are not held hostage by the demand that is plagued by policy, both close at hand, but also long and short term .

Now companiesgucci replica
sometimes do not know how to get along and migrant workers, demands strange. “A girl to candidates, see our factories are women, not dry, because can not find a boyfriend.” Speaking of recruiting, Chen felt headaches. Many young people do not want to work overtime requirements nightlife, louis vuitton bags
the results can not punctual to work the morning.

Guangdong enterprises have been called for the welfare of Guanchiguanzhu, this time also encountered challenges. “Do not want to live together, that many people is not convenient.” Some employees did a day in a factory run away, some did not even pay half a month can not. “Before, the normal thing to call someone a manager, and now have to pay attention to euphemism, because employees are likely to leave because the word walk away.”

Some factories in order to increase the feelings of employees of enterprises, rack their brains to design welfare. Enterprises Kara OK Competition, dance, hold a collective birthday party every month, payment vouchers and special birthday gift. Some games are held every year in various forms of dinner, Mid-Autumn Festival dinner, Chinese New Year dinner, year-end banquet dinner (“wei ya” Lunar December 16, the general business credit in this day to have to reward staff, but also to take this opportunity to organize the staff of the retirement or resignation farewell).